Overview
- The 30-minute programme airs Monday to Friday at 7 p.m. on DD News with a repeat at 9:30 a.m. the following day.
- Episodes curate multiple short videos of about two to ten minutes from independent creators.
- An independent review team vets submissions, and creators receive on-air credit for their work.
- The model offers a 90/10 revenue split in favour of creators, according to the I&B minister.
- Submissions go through the WAVES portal, with officials planning expansion to all DD channels and a similar AIR podcast initiative as part of broader 2026 reforms.