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2d ago

Prahlad Kakkar Says He Chose Aamir Khan Over Shah Rukh for an Ad Despite a Much Higher Fee

He says the campaign required the 'clean' persona associated with Aamir Khan at the time.

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Prahlad Kakkar seems to be referring to the Pepsi ad featuring Mahima Chaudhry and Aishwarya Rai.

Overview

  • Aamir Khan was selected over Shah Rukh Khan for an advertisement even though, by Kakkar’s account, Aamir quoted about ₹17 lakh versus Shah Rukh’s ₹6 lakh.
  • Prahlad Kakkar says Shah Rukh offered ₹6 lakh because he was short of that amount to buy his Mumbai home, Mannat.
  • Kakkar attributes the choice to Aamir’s then ‘innocent, clean’ image, which he felt better matched the brief than Shah Rukh’s early screen persona.
  • Aamir agreed to the ad only after roughly six months of negotiation, according to Kakkar.
  • Hindustan Times suggests the spot could have been a Pepsi ad with Mahima Chaudhry and Aishwarya Rai, though that link is not confirmed and the accounts come from Kakkar’s interview with Vickey Lalwani published on September 17.