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4mo ago

Prado Masterpieces Transform Valencian Streets into Open-Air Galleries

The Museo del Prado's new initiative brings art and hope to 13 towns recovering from 2024 floods, blending cultural outreach with community resilience.

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Replicas de cuadros del Museo toman las calles de Paiporta y otros municipios afectados por la dana con el arte como herramienta de reconstrucción social
Imagen de una de las réplicas que el Museo Nacional del Prado ha llevado a Paiporta (Valencia)

Overview

  • The Prado’s ‘En un lugar de… la memoria’ project has installed 20 life-size reproductions of masterpieces across 12 towns in Valencia and one in Castilla-La Mancha.
  • This initiative aims to foster emotional and community recovery in areas heavily affected by the October 2024 DANA floods.
  • Local businesses ITRES Artes gráficas and Art i Clar were engaged for the production and installation of the replicas, reinforcing regional economic ties.
  • The museum has distributed 300 books to local libraries and is hosting live Instagram presentations under the hashtag #PradoLugardeMemoria to enhance engagement.
  • The project coincides with International Museum Day 2025, highlighting the evolving role of museums in supporting communities during times of change.