Prada's Second Iteration of Pradasphere Exhibition Opens in Shanghai

Curated by Miuccia Prada and Raf Simons, the exhibition showcases the brand's history and aims to double its business in China.

Pradasphere II, the second iteration of Prada's itinerant exhibition, has officially opened in Shanghai at the Start Museum, a private museum located along the city's West Bund cultural corridor.
The exhibition, curated by Prada's co-creative directors Miuccia Prada and Raf Simons, documents the brand's 110 years of history and its engagement with art, architecture, culture, and sport.
The exhibition features a selection of around 200 looks from Prada's 30 years of ready-to-wear history, chosen by Raf Simons.
Prada's heritage is displayed in two galleries that branch off from the main corridor, and the exhibition also features a collaboration with artist Damien Hirst.
Prada's CEO, Gianfranco D’Attis, revealed that the brand aims to double its business in China in the mid-term future.