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Prada’s $775 Crochet Safety Pin Brooch Goes Viral for Its Price

Online reaction centers on the perceived gap between the simple design and the luxury price tag.

Overview

  • Prada lists the Crochet Safety Pin Brooch at $775 (about Rs 68,700), describing a metal safety pin with crochet detail and a triangle logo offered in light blue, pink and orange.
  • Coverage says the item has been widely mocked on Instagram, Reddit and X, with users comparing it to easy DIY versions.
  • Times Now points to an Instagram post by the handle “blackswansazy” as helping drive attention, while noting it could not verify the post’s details.
  • WION reports that an EMI option is available for those who do not wish to pay the full price upfront.
  • News18 notes the product link on Prada’s site did not appear to work, while the brooch was listed for sale by retailer Neiman Marcus.