Particle.news
Download on the App Store

Prada’s $775 Crochet Safety Pin Brooch Faces Backlash and Pricing Confusion

Retail listings remain live even as Prada’s site shows inconsistencies and an Indian Express check found a similar metal brooch at €380, raising questions about regional pricing.

Overview

  • The accessory, described as a metal safety-pin style brooch wrapped in crochet thread with a Prada logo charm, has gone viral for its $775 price tag (about ₹68,700–69,000).
  • Influencers and users on Instagram, X and Reddit mocked the item, with creators such as Black Swan Sazy posting widely shared videos questioning its value.
  • Multiple reports noted the product could still be found on retailer pages like Neiman Marcus, while the Prada product link appeared inaccessible or redirected for some users.
  • An Indian Express review of Prada’s website identified a gold-tone metal brooch listed at €380 (about ₹38,600), highlighting discrepancies that have fueled confusion over regional pricing.
  • Coverage places the episode in a pattern of contentious Prada releases this year, including Kolhapuri-style sandals that drew criticism over price and attribution.