Overview
- Prada will produce 2,000 pairs in Maharashtra and Karnataka priced around €800, with sales scheduled for February 2026 across 40 stores and online.
- An MoU was signed in Mumbai with LIDCOM and LIDKAR to make a limited-edition collection under the banner 'PRADA Made in India – Inspired by Kolhapuri Chappals'.
- The three-year partnership includes training in India and short placements at the Prada Group Academy in Italy, backed by an investment of several million euros.
- Prada says artisans will be fairly paid, and the company does not plan new clothing stores or factories in India in the near term.
- Commerce Minister Piyush Goyal welcomed the collaboration, saying Kolhapuri chappals could reach $1 billion in export potential following the announcement.