Overview
- The surprise second installment reprises the cast from act one and introduces life-size, birdlike figures and scaled bodysuit forms conceived by Wolfson.
- Directed by Miuccia Prada and Raf Simons, the campaign is titled “I, I, I, I AM… PRADA,” with the video leaving the mantra intentionally incomplete.
- Celebrities including Carey Mulligan, Nicholas Hoult, Damson Idris, Hunter Schafer, Liu Wen, Levon Hawke, and musician John Glacier appear alongside the creatures.
- Prada describes Wolfson’s intervention as opening “ceaseless possibilities” for how the brand can be perceived through an identity-focused approach.
- Critics note the imagery is uncanny and unsettling without the explicit physical violence seen in some of Wolfson’s earlier works.