Overview
- Prada published the 'Drawing Prada' holiday campaign on Tuesday, Oct. 27, 2026, presenting short films, stills, and a behind-the-scenes clip that emphasize the production process.
- Animation director John Pomeroy led a team that drew every frame by hand and integrated those illustrations with Glen Luchford’s live-action photography.
- The campaign stars Sadie Sink, Maya Hawke, Chen Haoyu, Kelvin Harrison Jr., and Luther Ford performing in whimsical scenes where drawn characters interact directly with Prada products.
- Specific product moments are staged for display — mice carry Sink’s spotted loafer, a snow lynx goes after Haoyu’s handbag, and animated creatures play with Ford’s leather accessories — to foreground bags, shoes, and winter outerwear.
- Prada frames the effort as a cultural and commercial statement that highlights artisanal craft, a move that could shape holiday merchandising and prompt renewed interest in hand-drawn animation techniques.