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Prada Nears $1.38 Billion Acquisition of Versace as Tariff Pressures Shape Deal

Negotiations between Prada and Capri Holdings intensify with a final decision expected today, following a significant price reduction influenced by market turmoil and trade policies.

People stroll in front of Versace's flagship shop at Galleria Vittorio Emanuele II in Milan, Italy, September 25, 2018. REUTERS/Stefano Rellandini/ File Photo
Prada buys Versace for $1.38 billion.
People stand outside a Prada store in Galleria Vittorio Emanuele II in Milan, Italy, January 10, 2025. REUTERS/Claudia Greco/ File Photo
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Overview

  • Prada is in the final stages of negotiations to acquire Versace from Capri Holdings, with a decision anticipated by April 10, 2025.
  • The acquisition price has been renegotiated to approximately $1.38 billion, down from an initial $1.6 billion, due to the economic impact of U.S. tariffs and market instability.
  • Capri Holdings, struggling with declining revenues and share prices, is selling Versace as part of a strategy to refocus on its flagship brand, Michael Kors, and reduce debt.
  • Versace has faced financial challenges, including an 11% drop in quarterly sales and ongoing operating losses, contributing to its reduced valuation.
  • The potential deal reflects broader shifts in the luxury sector, where trade uncertainties and underperforming brands are reshaping corporate strategies and valuations.