Prada Group Reports Strong Q1 Growth, Miu Miu Sales Surge by 89%

The Italian luxury conglomerate sees a significant revenue increase across all regions, with Miu Miu's performance notably driving the growth.

Prada Group's total revenue rose by 16% in the first quarter of 2024, reaching 1.19 billion euros.
Miu Miu, contributing significantly to the group's success, recorded an 89% increase in sales year-over-year.
The Americas showed slower growth compared to Europe and Asia-Pacific, where Japan and tourist spending boosted sales.
Prada's other brands, including its flagship label, also saw positive growth, with retail sales up by 7%.
Despite a challenging market environment, Prada Group maintains a strong focus on innovation, sustainability, and market expansion.