Prada Group Defies Luxury Slump with Miu Miu's 105% Sales Surge

Prada's strong performance contrasts with industry peers facing challenges in Asia and beyond.

Prada Group reported an 18% increase in sales for the third quarter, driven by Miu Miu's 105% sales growth.
The luxury sector is experiencing a slowdown, with major brands like LVMH and Kering reporting declines, particularly in China.
Miu Miu's success is attributed to its appeal among Gen Z and young celebrities, boosting its popularity and sales.
Prada plans to expand Miu Miu's presence by increasing store sizes and opening new locations.
Prada's CEO Andrea Guerra acknowledged the unexpected growth, noting it supports further investment in the main Prada brand.