Prada Group Defies Luxury Market Slowdown with Strong H1 2024 Growth

Miu Miu leads the charge with a 93% revenue increase, significantly boosting Prada's overall performance.

Prada Group's revenue rose 17% year-over-year to €2.55 billion in the first half of 2024.
Miu Miu's revenue surged by 93%, contributing 23% to Prada Group's total revenue.
Sales in Japan increased by 55%, with Europe and the Middle East also showing strong growth.
Despite a challenging luxury market, Prada Group maintained double-digit growth across multiple regions.
Other luxury brands, including Armani and Kering, faced revenue declines, particularly in the Asian market.