Prada Explores Masculinity and Resistance in Rugged Milan Collection

The Fall/Winter 2025 menswear show features Western-inspired designs and raw textures, reflecting societal tensions and optimism.

Prada's Fall/Winter 2025 menswear collection, co-designed by Miuccia Prada and Raf Simons, debuted at Milan Fashion Week with rugged, Western-inspired motifs.
The designs featured raw shearling, patchwork leather, cowboy boots, and primitive detailing, emphasizing warmth, humanity, and instinctive dressing.
The collection was described as a response to current global challenges, including political conservatism and the rise of AI, with a focus on resistance, passion, and optimism.
Unconventional styling choices included jewelry for men, floral patterns, pajama-inspired pieces, and layered puffer jackets, aiming to challenge traditional fashion norms.
The show’s set, featuring scaffolding and Art Nouveau carpets, along with cinematic lighting, paid homage to late filmmaker David Lynch while symbolizing contrasts and unfinished progress.