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Prada Debuts Yorgos Lanthimos’ ‘Ritual Identities’ Film Starring Scarlett Johansson

The short casts the Galleria bag as a talisman of transformation across shifting identities.

Overview

  • Prada released the auteur-led short this week as the latest chapter of its Galleria campaign.
  • The project is the first collaboration between Johansson and Lanthimos, and Lanthimos’s first work with Prada.
  • Johansson performs multiple personas undertaking surreal rituals across a metropolis, using the Galleria as the vessel for collected elements.
  • Lanthimos wrote the film’s monologue and photographed the campaign’s still imagery.
  • The release extends Prada’s filmmaker-driven strategy after Jonathan Glazer and Xavier Dolan and arrives ahead of the brand’s Sept. 25 Milan Fashion Week show.