Overview
- Maya Hawke, Damson Idris, Louis Partridge, and Letitia Wright star alongside Li Xian, who appears in an official Prada ad for the first time.
- Photographer Glen Luchford captures the cast on a snowy journey in vintage cars through mountain forests.
- A companion video shows a pause on the drive as a car’s lights glow before surrounding trees illuminate with fairy lights.
- Campaign visuals highlight winter pieces such as collarless loden wool blazers, embellished-collar cotton drill dresses, and the Petit Sac Noir evening bucket bag in Re-Nylon.
- Prada plans a rollout of individual short films in which each talent shares personal anecdotes and holiday memories.