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Prada Criticized for Kolhapuri Chappal Lookalikes Sold Without Credit

Public backlash demands acknowledgment of the centuries-old, GI-tagged Indian heritage behind Prada’s £1,000 sandals.

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Overview

  • Prada’s Spring/Summer 2026 men’s show in Milan featured flat leather sandals with a toe-ring design closely resembling traditional Kolhapuri chappals.
  • The brand omitted any mention of India or its artisans, despite the Chappals holding a Geographical Indication tag awarded in 2019.
  • With a reported £1,000 price tag per pair compared with ₹250–1,200 locally, the sandals provoked widespread criticism.
  • Influencers and fashion critics such as Anaita Shroff Adajania and Diet Sabya led social media calls for proper credit to the artisanal creators.
  • Industry observers warn that the episode underscores a recurring issue in luxury fashion around unacknowledged borrowing and calls for fair artisan compensation.