Prada Collaborates with Ottessa Moshfegh for SS25 Campaign Featuring Carey Mulligan

The campaign includes a limited-edition book of ten short stories by Moshfegh, exploring the lives of characters portrayed by Mulligan.

Prada's SS25 campaign, titled 'Acts Like Prada,' is centered on individuality and transformation, aligning with the collection's theme of 'a Prada for every individual.'
American author Ottessa Moshfegh wrote ten short stories, each imagining the life of a character portrayed by Carey Mulligan in Steven Meisel's campaign photographs.
The stories, compiled in a limited-edition book called 'Ten Protagonists,' explore unique personas such as a corporate translator, a programmer, and a photographer.
The campaign builds on Prada's history of creative collaborations, following previous projects with figures like Miranda July and integrating storytelling into fashion.
The book will be celebrated through exclusive in-store events in cities including Milan, Paris, Tokyo, and London starting in February 2025.