Prada CEO D’Attis to Step Down June 30 as Guerra Assumes Interim Role
Prada cites strategy clashes for the leadership shift, which comes ahead of its pending Versace acquisition.
Overview
- Gianfranco D’Attis will leave his post as Prada brand CEO on June 30 by mutual agreement after strategic disagreements with the company’s owners.
- Andrea Guerra, who serves as Prada Group CEO, will take over the Prada brand chief executive role on an interim basis.
- D’Attis joined Prada in January 2022 as its first external CEO and prioritized integrating new categories like home goods and recycled-gold jewelry to attract younger consumers.
- In the first quarter, Prada Group’s sales rose 13 percent to €1.34 billion, driven largely by Miu Miu, while Prada brand retail revenue remained flat at €827 million.
- The leadership change comes as Prada awaits regulatory approval for its €1.25 billion Versace acquisition and reflects widespread executive turnover across luxury fashion houses.