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Prada CEO D’Attis to Step Down June 30 as Guerra Assumes Interim Role

Prada cites strategy clashes for the leadership shift, which comes ahead of its pending Versace acquisition.

Overview

  • Gianfranco D’Attis will leave his post as Prada brand CEO on June 30 by mutual agreement after strategic disagreements with the company’s owners.
  • Andrea Guerra, who serves as Prada Group CEO, will take over the Prada brand chief executive role on an interim basis.
  • D’Attis joined Prada in January 2022 as its first external CEO and prioritized integrating new categories like home goods and recycled-gold jewelry to attract younger consumers.
  • In the first quarter, Prada Group’s sales rose 13 percent to €1.34 billion, driven largely by Miu Miu, while Prada brand retail revenue remained flat at €827 million.
  • The leadership change comes as Prada awaits regulatory approval for its €1.25 billion Versace acquisition and reflects widespread executive turnover across luxury fashion houses.