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Prada Admits Kolhapuri Roots, Schedules Talks With Artisans

Under pressure from a Bombay High Court petition, Prada admitted its sandals drew from GI-tagged Kolhapuri chappals ahead of a July 11 conference to negotiate co-branding, compensation, formal artisans’ recognition.

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Prada’s Sandal Scandal

Overview

  • A Public Interest Litigation in the Bombay High Court seeks a public apology, damages and formal recognition for Kolhapuri artisans following Prada’s uncredited use of the GI-tagged design.
  • Lorenzo Bertelli, Prada’s head of corporate social responsibility, conceded in a letter to MACCIA that its 'Toe Ring Sandals' were inspired by traditional Kolhapuri chappals.
  • Prada will convene a virtual meeting on July 11 with the Maharashtra Chamber of Commerce, Industry and Agriculture and Kolhapuri craftsmen to negotiate co-branding, compensation, formal artisans’ recognition.
  • Bollywood icons Kareena Kapoor and Neena Gupta have used social media to showcase authentic Kolhapuri chappals and call for proper credit and support for the artisans.
  • The dispute has reignited global discussions on cultural appropriation, the effectiveness of Geographical Indication protections and mechanisms to ensure fair benefit for indigenous craftsmen.