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Prada Acknowledges Kolhapuri Heritage; Maharashtra Strengthens GI Safeguards

The move signals a shift toward formal recognition of GI-protected crafts by luxury brands

Overview

  • Prada formally acknowledged that its Milan runway sandals were inspired by centuries-old Kolhapuri chappals and has opened talks with local artisan groups.
  • The Maharashtra government has secured over 40 GI tags for state products, including Kolhapuri chappals, and is working to add more to bolster legal protections.
  • Artisans and e-tailers report a sharp surge in Kolhapuri chappal sales and market visibility in India since the controversy erupted.
  • Prada has indicated it may commercialise the sandals through a collaboration with Indian manufacturers if the designs proceed to production.
  • Advocates are calling for stronger international enforcement of GI laws and formal collaboration mechanisms to protect traditional crafts.