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Prada Acknowledges Kolhapuri Heritage; Maharashtra Strengthens GI Safeguards

The move signals a shift toward formal recognition of GI-protected crafts by luxury brands

'Kolhapuri' sandals, an Indian ethnic footwear, are on display at a store in New Delhi, India, June 27, 2025. REUTERS/Adnan Abidi/File Photo
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A model presents a creation from Prada Spring-Summer 2026 menswear collection during the Milan Fashion Week in Milan, Italy, June 22, 2025. REUTERS/Alessandro Garofalo/File Photo
People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, U.S., May 23, 2025. REUTERS/Adam Gray/File Photo

Overview

  • Prada formally acknowledged that its Milan runway sandals were inspired by centuries-old Kolhapuri chappals and has opened talks with local artisan groups.
  • The Maharashtra government has secured over 40 GI tags for state products, including Kolhapuri chappals, and is working to add more to bolster legal protections.
  • Artisans and e-tailers report a sharp surge in Kolhapuri chappal sales and market visibility in India since the controversy erupted.
  • Prada has indicated it may commercialise the sandals through a collaboration with Indian manufacturers if the designs proceed to production.
  • Advocates are calling for stronger international enforcement of GI laws and formal collaboration mechanisms to protect traditional crafts.