Overview
- Practical Magic 2, which opens Thursday, September 10, is tracking to earn between $40 million and $50 million in its North American opening weekend according to Box Office Pro estimates reported by multiple outlets.
- If the film reaches that range it would be Warner Bros.’ first domestic opener above $40 million in 2026, a notable rebound for the studio’s year-to-date box-office performance.
- Nicole Kidman and Sandra Bullock return as the Owens sisters under director Susanne Bier, and both actors have said in press interviews that the sequel was driven by themes of ancestry, family and healing.
- Marketing has leaned on nostalgia and star power after the original developed a cult following on streaming, and the film has held London and Los Angeles premieres as promotional activity continues.
- The story follows a multigenerational Owens-family curse and is expected to place in September’s stronger debuts but still fall short of the record September opening held by It (2017).