Overview
- Practical Magic 2 opened atop North American box office with an estimated $30 million domestic weekend and about $46 million worldwide, a result reported across industry outlets on Sunday.
- The debut fell short of some pre-release projections that had forecast $40–45 million and sits at the low end of Warner Bros.’ $30–35 million target, increasing pressure on the film to hold well in later weeks.
- Critics were lukewarm with roughly mid-30s scores on Rotten Tomatoes while core audiences responded strongly, giving the film a low-90s audience rating on Rotten Tomatoes, a B+ CinemaScore, and 4.5/5 on PostTrak.
- Opening crowds skewed heavily female and older, with CinemaScore showing about 75% female and the strongest marks from ages 35–49, a pattern that could limit the film’s ability to expand to younger viewers and extend its box-office legs.
- Next-weekend retention and international box-office growth will be watched closely by Warner Bros. to determine whether the sequel can reach theatrical profitability and justify future franchise plans.