Particle.news

Practical Magic 2 Opens No. 1 With $30 Million, Profitability Now Unclear

Strong fan enthusiasm, weak critic reviews, and limited overseas receipts raise doubt about the sequel's ability to break even on its $75 million budget.

Overview

  • The sequel opened No. 1 at the North American box office this weekend with an estimated $30 million from 4,146 theaters, including $13 million on Friday and $4.7 million from Thursday previews.
  • Overseas returns were modest, with roughly $16 million from 77 markets for an estimated $46 million worldwide opening.
  • Critical response was poor, with roughly a 36–37% Rotten Tomatoes critics score, while core audiences rated the film highly at about a 92–93% Rotten Tomatoes audience score and a B+ CinemaScore.
  • Analysts say the film’s reported $75 million production cost plus tens of millions in marketing and a lower-than-expected start compared with some trackers ($40–45 million) make theatrical profitability and future sequels uncertain.
  • The sequel leans heavily on the original 1998 film’s streaming-driven cult following and star reunions, and how well it broadens beyond older female fans over the next weeks will shape Warner Bros.’ fall slate and franchise plans.