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Practical Magic 2 Opens No. 1 With $30 Million Debut, Below Expectations

Its softer-than-forecast start leaves Warner Bros. watching second-week holds to see whether strong fan enthusiasm can turn into broader box-office traction.

Overview

  • The Warner Bros. sequel opened atop North America with an estimated $30 million from 4,146 theaters and about $46 million worldwide for the weekend of Sept. 11–13.
  • Early showings powered the start: Thursday previews drew roughly $4.7 million and Friday totals were about $13 million including those previews.
  • Audiences have reacted warmly with a roughly 92–93% Rotten Tomatoes audience score and a B+ CinemaScore while critics gave the film low marks in the mid-30s on Rotten Tomatoes.
  • The film carries a reported $75 million production budget and significant marketing costs, so weak early returns increase pressure on Warner Bros. to expand beyond an older, female-skewed fan base to reach profitability.
  • Compared with the 1998 original, the sequel’s opening is roughly 2–2.3 times larger, but industry trackers had forecast a higher debut and analysts say next weekend’s box-office hold will be decisive for sequel plans.