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Practical Magic 2 Opens No. 1 but Comes In Below Early Projections

Strong preview sales and high audience scores gave the Sandra BullockNicole Kidman sequel a number‑one start while its softer opening leaves Warner Bros. weighing whether the film can expand beyond its core fans.

Overview

  • The film opened at No. 1 after earning $13 million on Friday, which includes about $4.7 million from Thursday preview screenings.
  • Early industry forecasts that once suggested a $40–45 million debut were revised down and the movie is now tracking for roughly a $28–35 million domestic opening weekend.
  • Critics have been largely negative with Rotten Tomatoes critic scores in the mid‑30s, while general audiences have given the film very strong marks including about a 92–93% Rotten Tomatoes audience score and a B+ CinemaScore.
  • Most original principal cast members returned but the roles of Sally’s grown daughters were recast with Joey King and Maisie Williams, a choice that prompted public comment from original child players and discussion among fans.
  • With a reported $75 million production budget, Warner Bros. will watch weekend holdovers and early streaming windows to decide if the sequel can reach a wider audience and justify future franchise plans.