Overview
- The official trailer premiered on September 29 at 6 pm, with makers sharing it online following a planned theatrical-first showcase.
- The footage presents Prabhas in multiple avatars within a horror‑comedy frame, with Sanjay Dutt introduced as a supernatural antagonist.
- Producers have slated a worldwide theatrical opening for January 9, 2026 to target the Sankranti/Pongal corridor across Telugu, Hindi, Tamil, Kannada and Malayalam markets.
- People Media Factory and IVY Entertainment back the Maruthi‑directed film, with Thaman S composing and a cast including Malavika Mohanan, Nidhhi Agerwal and Riddhi Kumar.
- The team highlights extensive scale and VFX—roughly 120 days of shooting and about 300 days of effects work—plus a reported 41,256 sq ft haunted‑haveli set.