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PR Analysts Point to 'The Housemaid' as Sydney Sweeney’s Year-End Rebound Bid

PR analysts say the Freida McFadden adaptation offers a built-in audience ahead of its Dec. 19 U.S. debut.

Overview

  • The Housemaid is scheduled to open in U.S. theaters on December 19 after being moved up from an initial Christmas date.
  • A review of 280 recent YouTube comments on the trailer found nearly three quarters were positive, according to a PR analysis cited in coverage.
  • Directed by Paul Feig and co-starring Amanda Seyfried, the film adapts McFadden’s bestseller, which experts say brings a ready fan base.
  • Sweeney’s 2025 releases underperformed, with Christy opening to roughly $1.3 million across more than 2,000 theaters and other titles like Eden posting modest totals.
  • Industry observers say any career reset hinges on box-office and critical results, noting studios weigh recent performance and the lingering backlash to her American Eagle ad.