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Pour Moi's Santa Monica Swimsuit Leads Tummy-Control Swimwear Trend

The best-selling design, praised for its flattering fit and support, continues to dominate as competitors launch similar styles for summer.

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Overview

  • Pour Moi's Santa Monica Strapless Tummy Control Swimsuit has become a top seller with over 800 reviews and consistent five-star ratings.
  • The swimsuit features adjustable/removable straps, a hidden control panel, moulded cups, and a ruched front for shaping and support.
  • Available in sizes 10 to 20 and twelve colourways, the swimsuit is priced at £42, offering both style and accessibility.
  • Shoppers praise the swimsuit for its flattering fit, comfort, durability, and confidence-boosting design.
  • Competing retailers like Next, Cupshe, and Debenhams are expanding their tummy-control swimwear collections to meet growing demand.