Overview
- Multiple outlets documented Easter eggs and chocolate bunnies on sale at Poundland, including the St Stephens Street branch in Norwich where they appeared alongside Christmas stock.
- Poundland said some stores are offering a “sneak peek” of next year’s range and insisted shelves remain stocked with Christmas items.
- Shoppers voiced objections in person and on social media, with comments describing the move as “brazen consumerism” and saying it diminishes the festive season for children.
- Promotions such as an “any two for £3” deal were observed, with items including Mini Eggs, Creme Eggs, Maltesers Bunnies, KitKat and Dairy Milk Buttons.
- Similar early sightings were reported at Tesco and at discounters such as B&M and Aldi, with posts noting new deliveries and limited Easter-branded products.