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Pottery Barn to Launch UK Webstore This Autumn as Slim Chickens Plans 16 More Restaurants

This strategy underscores US brands’ international diversification through curated digital retail experiences alongside targeted physical expansions.

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Overview

  • Pottery Barn will debut a UK webstore this autumn offering a curated range of home furniture and accessories alongside personalised interior styling assistance.
  • The brand’s UK launch forms part of Williams-Sonoma’s portfolio strategy, leveraging over 60 global markets and drawing on resources from sister label West Elm.
  • Slim Chickens is set to roll out 16 additional UK restaurants in 2025, extending its footprint beyond the more than 70 outlets opened since its first UK branch in 2018.
  • Founded in Arkansas in 2003, Slim Chickens specialises in Southern-style chicken tenders, wings and a variety of signature dipping sauces and has attracted strong consumer acclaim online.
  • These moves reflect a wider trend of US consumer brands seeking international diversification and competitive positioning against UK incumbents such as IKEA, KFC and Popeyes.