Overview

• Pottery Barn’s UK site, potterybarn.co.uk, is live with nationwide delivery and a locally curated assortment.
• A month-long pop-up opens in October inside West Elm on Tottenham Court Road in London.
• UK customers gain access to the brand’s Design Crew for free one-to-one advice online, in store, or in home, with a trade program for professionals.
• A rollout in John Lewis stores is reported for later this year.
• Williams‑Sonoma CEO Laura Alber framed the launch as part of the company’s global growth, building on existing UK footholds including West Elm and Pottery Barn Kids.