Overview
- RB Leipzig and Puma officially released the club’s 2026–27 third kit on Wednesday, with the navy, electric‑blue and red graphic strip now available through club stores and select Puma retailers.
- Adidas has been confirmed as Croatia’s new supplier and will launch the country’s 2026–27 home and away kits in September before the national team camp begins on September 24.
- Sudu has replaced Adidas as Wales’s supplier and the Sudu 2026–28 away shirt was leaked and spotted for sale in stores ahead of its formal unveiling, mirroring multiple early retail sightings of special releases such as Bayern’s Oktoberfest jersey.
- The Premier League’s equipment rules allow only three registered kit sets per season, which prevents clubs from wearing fourth or special kits in league fixtures and limits those strips to cup or UEFA matches subject to approval.
- Retail leaks, accelerated production and a focus on heritage drops are boosting short‑term sales but raising risks of counterfeits, marketing disruption and isolated quality issues, driven by a compressed post‑World Cup calendar that has crowded the 2026–27 rollout schedule.