Overview
- The LCP Group owns the redeveloped beachfront hotel, Crescent Hotels & Resorts will manage operations, and the property will join Marriott Bonvoy’s Tribute Portfolio.
- The Luce is now taking reservations for stays beginning April 5, 2026, with the opening targeted for early 2026.
- The two-story hotel will offer 200 guest rooms on a nine-acre Gulf-front site at 6300 Gulf Blvd with roughly 14,000 square feet of indoor and outdoor event space.
- Plans include two dining concepts—Sundrop in the lobby and the Baby Turtle Beach Club on the sand—plus a large pool, poolside cabanas, a fitness center, and a retail boutique.
- Management says the hotel will retain its low-rise profile without expanding height or footprint, and the public beach access next to the property will remain open.