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Post Malone to Headline Cowboys’ Thanksgiving Halftime, Kicking Off Salvation Army Red Kettle Campaign

The Dallas-area native performs at AT&T Stadium in a showcase built on the Cowboys’ longstanding partnership with The Salvation Army.

Overview

  • The halftime show is set for Nov. 27, 2025 during the CowboysChiefs game, with kickoff at 3:30 p.m. CST on CBS and streaming on Paramount+.
  • The live performance will take place on the field and run just under 15 minutes as the national launch of the 2025 Red Kettle Campaign.
  • Donations can be made at Red Kettles, online at Give.SalvationArmyUSA.org, or digitally via Apple Pay, Google Pay, PayPal, and Venmo, with funds staying in local communities.
  • The Nov. 16 announcement from the Cowboys and The Salvation Army highlighted Malone’s D-FW roots and family connection to the team.
  • Reports describe the Red Kettle Kickoff as a decades-long tradition, with sources differing on whether this is its 28th or 29th year.