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Post Malone Leads SKIMS Fall 2025 Menswear Campaign as Aug. 21 Drop Nears

Shot on a Utah ranch, the campaign debuts Heavyweight Fleece alongside SKIMS’ first official Realtree camo for men.

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Overview

  • Photographed by Theo Wenner on a ranch in Oakley, Utah, the visuals lean into a rugged Western mood with scenes of horseback riding, fishing, and woodcutting.
  • The collection goes on sale Thursday, Aug. 21 on SKIMS.com and in stores, with items including a zip-up hoodie ($188), T-shirt ($54), and boxer briefs ($28).
  • New pieces span underwear, tees, joggers, shorts, and loungewear built for warmth, durability, and comfort in the Heavyweight Fleece fabrication.
  • Kim Kardashian announced the campaign on Instagram and said Post Malone embodies the spirit of the SKIMS Man.
  • In an on-set GQ interview, Post Malone praised the comfort of the pieces and said the shoot made him feel like a “handsome son of a b*tch.”