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Post Malone Leads Cowboys Thanksgiving Halftime, Honors Marshawn Kneeland

The hometown set launched The Salvation Army’s Red Kettle campaign with a visible nod to the late defensive end.

Overview

  • The Grapevine-raised artist performed a three-song medley—“Wrong Ones,” “Wow,” and “I Had Some Help”—with the Dallas Cowboys Cheerleaders joining on stage.
  • Malone wore No. 94 pins and closed with the message “We love you, 94,” honoring Marshawn Kneeland, whose early-November death was confirmed by Texas authorities as a suicide.
  • The halftime show served as the national kickoff for The Salvation Army’s Red Kettle Campaign, continuing the NFL’s Thanksgiving fundraising tradition.
  • Malone’s Cowboys ties run deep as a lifelong fan whose father worked in the team’s food and beverage operations, a connection team owner Jerry Jones has publicly detailed.
  • The Cowboys edged the Chiefs 31–28, extending the tribute’s reach, while viewers also noted Malone’s ongoing pivot toward country music and reacted with both praise and criticism.