Overview
- Malone performed a three-song medley at AT&T Stadium, opening with F-1 Trillion’s “Wrong Ones,” shifting to “Wow.,” then closing with “I Had Some Help.”
- The Dallas Cowboys Cheerleaders joined on stage during “Wow.” as the set blended his country pivot with earlier hits for the national TV audience.
- He wore No. 94 pins and ended with “We love you, 94,” in a tribute to late Cowboys defensive end Marshawn Kneeland, who died by suicide on Nov. 6.
- The halftime show served as the Salvation Army’s Red Kettle Kickoff, continuing the team’s long-running Thanksgiving partnership to raise funds.
- Malone’s appearance capped a full-circle moment given his lifelong fandom and his father’s 2005–2019 role in Cowboys food and beverage operations, with the NFL covering production costs rather than paying a standard performance fee.