Overview

• The show unfolded at Paris’s Hôtel de Bourdon – Maison Pozzo di Borgo, a mansion once occupied by Karl Lagerfeld.
• Season One, titled “At First Light,” reframes Dallas western and Southwest ranch codes, with Malone noting U.S.-made denim and plans to price below luxury houses.
• A live horse carried the finale look as every outfit was grounded in Lucchese boots, with additional partners including Jacques‑Marie Mage eyewear and Tennessee Turquoise Company.
• The brand activated retail immediately through the Words Sounds Colors & Shapes pop-up in Le Marais and online availability.
• A Foundation Collection presentation is set for New York on Sept. 19–20, introducing a permanent line of tailored silhouettes.