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Post-Holiday Returns Surge as Retailers Extend Windows, Add Fees

Retailers respond by widening January return windows and introducing charges to blunt costly reverse logistics and fraud risks.

Overview

  • Adobe Analytics reports returns are jumping about 25%–35% immediately after Dec. 26, marking the peak week for holiday send-backs.
  • Industry projections from the National Retail Federation point to roughly $849.9 billion in total returns in 2025 with about 19% of online sales coming back.
  • Major chains have extended holiday deadlines, including Amazon and Walmart through Jan. 31, Target through Jan. 24, and many Best Buy items through Jan. 15, with item-specific exceptions.
  • More than 7 in 10 retailers now levy return or restocking fees, with examples including Best Buy’s $45 activation fee and 15% restocking on select electronics, TJX mail-in fees, and Macy’s mail-return charges for non-loyalty members.
  • Shoppers increasingly favor in-store drop-offs to avoid mail fees as apparel, footwear, accessories, and electronics dominate returns, which can cost retailers about 60% of an item’s price and add to landfill waste.