Overview

• The seasonal ordinance effective July 15 to September 30 prohibits swimwear, barefoot or topless walking, public alcohol consumption, begging and loitering with luggage or music devices in Portofino’s historic centre and harbour.
• Violators face fines from €25 to €500, with municipal police empowered to enforce the rules across crowded streets, squares and public spaces.
• Mayor Matteo Viacava said the measures are designed to safeguard rest and well-being for both residents and tourists as the town contends with peak-season crowds.
• Portofino’s ban follows a national wave of overtourism controls, echoing restrictions in Capri, Rome, Florence and Venice on aggressive street marketing, fountain bathing and street food.
• Many local shopkeepers and inhabitants have welcomed the regulations as essential to preserving Portofino’s exclusive character and quality of life.