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Portland Fire Hire Ashley Battle to Lead Basketball Ops as LinkedIn Flub Leaves Coach Decision Uncertain

The expansion club signals a development-driven approach during a launch constrained by CBA timing.

Overview

  • The Fire officially named former WNBA player and Boston/Maine Celtics executive Ashley Battle as vice president of basketball operations, strategy and innovation.
  • A team LinkedIn post briefly welcomed Cavaliers assistant Alex Sarama as head coach before being deleted, and the Fire said no contract is signed and no hire is official.
  • Multiple outlets previously reported Sarama was expected to be announced, but The Oregonian now reports talks have hit a snag, leaving his status in doubt.
  • Sarama’s résumé includes roles with the Cavaliers and G League’s Rip City Remix, prior collaboration with GM Vanja Černivec at the London Lions, and a reputation for the Constraints-Led Approach to player development.
  • Portland’s rollout has featured earlier missteps, including a trademark leak and the ouster of its first president, while expansion-draft timing awaits resolution of WNBAWNBPA CBA negotiations ahead of a 2026 debut at the Moda Center.