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Portillo’s Rolls Out DJ Moore Meal, Announces ‘Comeback Sauce’ Tied to Bears’ Season

The Chicago chain is leveraging the team’s comeback narrative and DJ Moore’s viral locker-room moment to drive a limited-time, fan-focused menu push.

Overview

  • The DJ Moore Meal is now available in restaurants and for pickup via the Portillo’s app or website, with delivery offered through Uber Eats.
  • The meal features an Italian beef sandwich with sweet and hot peppers and shredded cheese, plus small cheese fries and a small Coke.
  • Portillo’s will debut a creamy, tangy Comeback Sauce with black pepper, garlic and paprika, offering Perks members early access on Jan. 5 before a wider rollout later in January.
  • Fox 32 reports Perks members can receive a free Comeback Sauce with any purchase at participating Illinois locations starting Jan. 5, while supplies last, with national availability following later in the month.
  • The campaign celebrates the Bears’ run of late comebacks and DJ Moore’s cheese grater hat viral moment, which a Texas maker says triggered roughly 3,000 orders for the novelty headwear.