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Porsche’s Hand-Drawn Holiday Ad Goes Viral After Brand Shares Behind-the-Scenes Footage

Audience skepticism over AI-heavy holiday campaigns set the stage for Porsche’s transparency push.

Overview

  • Animation house Parallel Studio created the short, blending hand-drawn work with 3D techniques.
  • The narrative tracks a man and his Porsche through car meets and night drives with a restrained musical score.
  • Following social media claims that the spot used AI, Porsche posted making-of footage showing the process from sketches to the finished animation.
  • The release emphasizes human craftsmanship and helped the film gain traction across YouTube and social platforms.
  • Design and tech outlets praised the piece as a tasteful, traditionally produced alternative to high-profile AI-driven holiday ads from brands like Coca-Cola and McDonald’s.