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Porsche Scales Back EV Strategy With €1.8 Billion Charge as VW Cuts 2025 Margin

Weaker demand for luxury EVs forces guidance cuts at Porsche and Volkswagen.

Overview

  • Porsche will launch its new large SUV above the Cayenne only as a combustion and plug‑in hybrid model, with Panamera and Cayenne offered with those powertrains well into the 2030s.
  • Development of a new dedicated electric platform is pushed into the 2030s and will be co‑developed with the Volkswagen Group.
  • Porsche now expects up to €1.8 billion in 2025 write‑downs and provisions, bringing this year’s restructuring and extraordinary costs to about €3.1 billion.
  • The sports‑car maker cut its 2025 operating‑margin outlook to up to 2% from a prior 5%–7% target and lowered mid‑term ambitions to around 15% under favorable conditions.
  • Volkswagen anticipates about €5.1 billion in related charges, including a €3 billion impairment on its Porsche stake, and trims its 2025 operating‑margin guidance to 2%–3%, while shares of Porsche, VW and Porsche SE fell after the disclosures.