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Porsche Scales Back EV Push, Cancels High-End Electric SUV and Warns of €1.8 Billion Hit

Weak luxury EV demand plus tariff pressures prompted the pivot.

Overview

  • Several models originally conceived as battery-electric will now launch first with combustion or hybrid powertrains, with hybrid and ICE production extended into the 2030s.
  • Volkswagen Group plans an impairment of about €3 billion tied to Porsche, while some reports put the broader holding’s hit near €5.1 billion.
  • Porsche shares fell roughly 6% in Frankfurt after the announcement, with Volkswagen and Porsche SE also declining.
  • The company has begun cost-cutting and leadership changes, including workforce reductions and the abandonment of in-house battery manufacturing plans.
  • Porsche and analysts point to soft demand in China, higher U.S. import tariffs, and intensified competition from Chinese EV makers such as BYD as key pressures.