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Porsche Sales Slip as Profitability Returns

Management is shifting more investment back to combustion‑engine development to tackle weak EV demand from luxury buyers following a sharp slowdown in China.

Overview

  • Porsche reported year‑to‑date deliveries down 16 percent to 178,352 cars while third‑quarter revenue fell about 7.5 percent to €8.05 billion.
  • The company swung back to an operating profit of €387 million in the third quarter after a prior‑year operating loss of €966 million, and logged a nine‑month net profit of €1.82 billion.
  • Porsche’s third‑quarter margin was 4.8 percent and the nine‑month operating margin sits within the company’s targeted corridor, and CEO Michael Leiters confirmed the group’s full‑year outlook.
  • Executives said they will reallocate development spending toward internal‑combustion engines because many luxury and sports‑car buyers remain reluctant to switch to EVs.
  • The main source of the sales weakness is a slump in China, a development that is pushing Porsche to prioritise higher‑margin models, plan for lower volumes and reduce costs to protect brand value and profitability.