Overview
- Porsche delivered 279,449 vehicles in 2025, the weakest result since 2020, with China down 26% to 41,938, Germany off 16% to 29,968, Europe ex-Germany down 13% to 66,340, and North America holding flat at 86,229.
- The Macan led with 84,328 units and a majority sold as the new EV, the 911 set a record at 51,583, and declines hit the Taycan (-22%), Cayenne (-21%), and the phasing‑out 718 line (-21%).
- Electrified models gained share as plug‑in hybrids and EVs reached 57.9% of demand in Europe, with global electrified share at 34.4% including 22.2% fully electric.
- Porsche ended production of the 718 and many ICE Macan variants due to regulatory and cybersecurity constraints and says it is planning 2026 volumes realistically with a slight further decline expected.
- The company is doubling down on a three‑drivetrain strategy, unveiled the Cayenne Electric for first deliveries in spring 2026, expanded China‑focused R&D in Hefei, and transitioned leadership to CEO Michael Leiters as Oliver Blume refocuses on Volkswagen.