Overview
- Leiters confirmed on Wednesday that Porsche will not build a battery‑electric version of the 911 and said the model’s future lies with combustion and hybrid technology.
- He said Porsche will remain technology‑open and will invest in electrification selectively where it makes sense and customers want it.
- The decision follows weaker‑than‑expected demand for earlier electric Porsche models and a management rethink under former CEO Oliver Blume that moved the brand toward more combustion options.
- Porsche’s leadership says the strategic rebalance will require heavy investment running into the billions to develop new combustion and hybrid systems and to reallocate engineering resources.
- Porsche pioneered high‑performance EVs with the Taycan in 2019 and now sells electric SUVs, but the company plans to differentiate by focusing on emotional performance rather than competing on EV cost leadership.