Porsche Q1 Deliveries Drop 8% as Regional Disparities Shape Performance

North American sales surged by 37%, but steep declines in China, Germany, and Europe highlight challenges from tariffs and regulatory pressures.

Porsche's global deliveries fell 8% in Q1 2025, totaling 71,470 units, reflecting uneven regional performance.
North American deliveries rose sharply by 37% to 20,698 units, partly due to low sales last year caused by delayed imports of Chinese components.
China experienced a 42% drop in deliveries, while Germany and other European markets saw declines of 34% and 10%, respectively.
US trade tariffs, including a 25% levy on car imports, and EU cybersecurity regulations forcing model discontinuations have heavily impacted sales.
The Macan remained Porsche's bestseller, with deliveries increasing 14% to 23,555 units, over 60% of which were all-electric models.